Legal Information

Privacy Policy


Last Updated: February 6, 2023

FirstKey Homes, LLC (“FirstKey”, “Owner”, “we”“us” or “our”) respects privacy of our users and we are committed to protecting it through our compliance with this privacy policy (“Privacy Policy”), which describes the types of information we may collect from you or that you may provide when you visit or use our website ( website (“Website”), or our services when you apply to be a renter or use our renter portal (collectively,“Services” ) and our practices for collecting, using, maintaining, protecting and disclosing that information. This Privacy Policy applies to the data collected by us, or those working on our behalf, through information you enter or from the imported data from authorized and approved sources. It does not apply to data collected through other sites, products, or services not approved by us.

By using or accessing our Website or the Services in any manner, you acknowledge that you accept the practices and policies described in this Privacy Policy (and as updated from time to time), and you hereby consent that we may collect, use, and share your information as described herein. If you do not agree with our policies and practices, your choice is not to use our Website or our Services. Remember that your use of our Services is at all times subject to our Terms of Service (available at (the (the “Terms”), which incorporates this Privacy Policy. Any capitalized terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms.

Summary of Information We Collect

We may collect informationfrom and about Users, including information such as, time and date of visits to our Website, etc., and/or, about your internet connection, the equipment you use to access our Website/App, and usage details.We may also collect information which may be connected to you specifically, such as your name, mailing address, email address, and telephone number. This Privacy Policy covers the information we collect and how we use it in the Information We Collect section below.

Sumary of Information We Share

We may share personal information, or give others access to it, for a variety of reasons as detailed in this Privacy Policy. See Information We Share section for additional details, including any opt outs offered. We share information for these reasons, including but not limited to:

  • operating, improve and marketing our Services, and related business purposes as permitted or required by applicable law or legal process;
  • tailoring advertising to make it more relevant to your household and to improve its effectiveness;
  • in connection with corporate transactions (e.g., merger or sale);
  • in cooperation with law enforcement and legal requests (More at Legal Requests below); and
  • in connection with your use of third-party services (More at Third-Party Services below).

Summary of Security

Although we do use security measures designed to protect your personal information, we cannot guarantee the security of your personal information. Any transmission of personal information is at your own risk. More at Security below.

Summary of Children's Privacy

Our Website, App and Services are intended for use by adults and registrants must be of the age of majority in their jurisdiction in order to use them. FirstKey's policies and practices regarding children's personal information, children's and minors' privacy rights, and notice to parents of these rights, are explained at Children's Privacy below.

Summary of Accessing and Changing Your Information

Through your account settings, you may access, and, in some cases, edit or delete information you've provided to us. Learn more at Accessing and Changing Your Information below.

California Consumer Privacy Summary

California residents, have certian additional privacy rights detailed in our California Consumer Privacy Notice. please click here.

Virginia Consumer Privacy Summary

Virgina residents, have certian additional privacy rights detailed in our Virginia Consumer Privacy Notice. please click here.

Nevada Consumer Privacy Summary

Nevada residents have certain additional privacy rights detailed in our Nevada Consumer Privacy Notice.

Illinois, Texas, Washing Biometric Privacy Summary

Our Illinois Biometric Privacy notice is available here.

Click on the links above to go to the full section to learn more or just keep scrolling. In addition, if you have any questions about this Privacy Policy, or the data practices associated with our Services, please contact FirstKey at [email protected].



Information We Collect

This Privacy Policy applies to information we collect:

  • Through our Website and Services.
  • In email, text, and other electronic messages between you and us.
  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

We may also collect personal information from you through means other than our Website. This may include offline collection, such as when you submit a paper application to rent a home, make a rent payment by check, or call or visit our office. It may also include emails that you send to us separate from our Website.

Other than as stated herein, this Privacy Policy does not apply to information collected by any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on our Website.

We gather various types of personal information from our Users, as explained in more detail below, and we use this personal information to provide you with our Services, including to personalize and improve our Services, to allow you to set up a user account and profile, to contact you and allow other Users to contact you, to fulfill your requests for certain products and services, to provide and improve the Services, and to analyze how you use the Services. In certain cases, we may also share your personal information with third parties as described below.

We are not responsible for the practices of third-party sites linked from the Services, and before interacting with any of these sites you are advised to review their rules and policies before providing them with any private information.

How We Collect Personal Information

We collect this information:

  • Directly from you when you provide it to us. When you sign up for the Services, you provide us with information such as your name and email address, phone number, employment and income information, information about individuals who intend to reside with you, and other information that allows us and our service providers to process your rental application. We may also collect information from publicly available sources, including your social media accounts. You may also share information when you participate in focus groups or otherwise communicate with us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and other tracking technologies.
  • From third parties, for example, our business partners.

Information You Provide to Us

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to or purchasing our services, posting material or requesting further services. We may also ask you for information when you report a problem with our Website.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Your search queries on the Website.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

    • Details of your visits to our Website, including, but not limited to, traffic data, logs and other communication data and the resources that you access and use on the Website.
    • Information about your computer and internet connection, including your IP address, operating system and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

The technologies we use for this automatic data collection may include cookies, flash cookies, web beacons, pixel tracking, GIF and/or IP address. Refer to our Cookie Policy [] for more information about how we use these technologies.

These are the types of information we collect from you and who we may share that information with as you navigate through the resident journey:

Resident Journey Data we collect Partners who may see your information
Prospective Resident searches online or calls our Call Center IP address, caller ID, home interests, voice recording of call, interactions with the Website and ads Online analytics and advertising providers, call center services, internet listing service, self-guided tour providers
Prospective Resident submits a contact form. Name, email, postal address, phone number Online analytics and advertising providers, call center, pre-qualification providers
Prospective Resident schedules tours of our homes. Phone number, name, email, move-in date, pets, monthly income, housing debt, evictions history, bankruptcy history, criminal history, government-issued photo ID, real-time photograph, credit card info Call center, self-guided tour providers, payment processors, online analytics and advertising providers
Prospective Resident submits an application and becomes an Applicant. Name, email, postal address, phone number, credit card info, SSN, home interests, credit history, rental history, criminal history, government-issued photo ID, real-time photograph, biometric identification data, income and debt. Self-guided tour providers, call center, ERP system, internet listing service, credit check providers, identity verification service provider
Applicant submits identification and financial documents Income and employment info, driver's license number, passport number (or other government-issued ID), real-time facial image for biometric ID verification Self-guided tour, call center, ERP system, internet listing service, credit check providers. identity verification service provider
Applicant signs lease, pays deposit, and becomes a Resident. Names and ages of residents, renter's insurance policy, financial info, pets, gender, phone number, SSN, market location, date of birth ERP system, call center, utilities company, insurance company, rent payment company, payment processors, lawn care company, OFAC search provider, loyalty program provider; at user's election: furniture company, appliance company or other partners
Resident moves into home Move-in condition of home, satisfaction survey response, date of move-in Call center, resident portal provider, survey provider
Resident submits service request. Name, service request info, availability, satisfaction survey response Resident portal, maintenance vendors, survey provider, call center
Resident receives renewal notice/offers. Resident accepts and signs another lease. Name, email, postal address, phone number, financial/transaction info. Call center, resident portal, rent payment company, payment processors
Resident moves out of home Forwarding address Call center, resident portal

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

    • To present our Website and its contents to you.
    • To provide you with information on products or services that you request from us.
    • To provide you with services or process transactions that you have requested
    • For analyzing how the Services are used, diagnosing service or technical problems, maintaining security, and personalizing content.
    • To provide you with notices about your account, including expiration and renewal notices.
    • To operate, maintain, and provide to you the features and functionality of the Services.
    • To communicate with you regarding information, features or offers that we believe will be of interest to you.
    • To respond to your questions or other requests.
    • To contact you with regard to the Website and our Services.
    • To process any applications, payments or changes to your account information.
    • To process other information that you submit through the Website.
    • To conduct User surveys.
    • To contact you regarding a sweepstakes, contest or promotion in which you have participated.
    • To notify you about changes to our Website, our policies, terms or any products or services we offer or provide though it.
    • To allow you to participate in interactive features on our Website.
    • To fulfill any other purpose for which you provide it.

In any other way we may describe when you provide the information.

We use cookies, clear gifs, and log file information to:

    • Remember information so that you will not have to re-enter it during your visit or the next time you visit the Website;
    • provide custom, personalized content and information;
    • speed up searches;
    • monitor the effectiveness of our Services;
    • monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns;
    • diagnose or fix technology problems;
    • Market our Services or other products and services that may be of interest to you; and
    • help you efficiently access your information after you sign in.

For more information about cookies, see our Cookie Policy

Information We Share

Third Party Services

Disclosures to Service Providers:

We may share your personal information with third parties for the purpose of providing or improving the Services to you. We may share your Personal Information with third party service providers ("Service Providers") who perform services on our behalf or on behalf of the owner of one of our properties. This includes, without limitation, Service Providers which send communications, process payments, analyze data, assist with utility billing or renter's insurance, provide credit checks, resident screening, or collection services, provide marketing assistance, or create, host and/or provide customer service on our behalf. These Service Providers may have access to personal information in order to provide these services to us or on our behalf. If we do this, such Service Providers use of your personal information will be bound by obligations of confidentiality.

Disclosures to Marketing Partners:

We may disclose your personal information to third parties who may contact you with information and advertisements for their products and services.

Event-related Disclosures:

From time to time, we may run contests, special offers, or other events or activities ("Events") on the Service together with a third-party partner. If you provide information to such third parties, you give them permission to use it for the purpose of that Event and any other use to which you consent. We cannot control third parties' use of your information.

Social Media Plugins

We integrate social media application program interfaces or plug-ins (Plug-ins) from social networks, including Facebook, Google+, LinkedIn, Xing, Twitter, Instagram, Tumblr, Pinterest and/or possibly other companies, into the Website. In order to register as a user with us, you may have the option to sign in using your Facebook or other social media site (SMS) login.

For example, when you visit our Website or platform, the plugin creates a direct connection between your browser and the Facebook server. This allows Facebook to receive information about your visit to our Website or platform with your IP address. If you click the Facebook “Like” button while you are logged on to your Facebook account, you can link the contents of our Website or platform to your Facebook profile. This allows Facebook to assign your visit to our Website or platform to your user account. Please note that as provider of the Website or platform, we receive no notification about the contents of the transmitted data or their use by Facebook. If you do not want Facebook to assign your visit to our Website or platform to your Facebook user account, please log out of your Facebook user account.

Social Media Plugins

We integrate social media application program interfaces or plug-ins (Plug-ins) from social networks, including Facebook, Twitter, Instagram, and YouTube, into the Website. In order to register as a user with us, you may have the option to sign in using your social media account login.

For example, when you interact with the Facebook plugin on our Website, it creates a direct connection between your browser and the Facebook server. This allows Facebook to receive information about your visit to our Website. If you click the Facebook “Like” button while you are logged on to your Facebook account, you can link the contents of our Website or platform to your Facebook profile. This allows Facebook to assign your visit to our Website or platform to your user account. If you do not want Facebook to assign your visit to our Website or platform to your Facebook user account, please log out of your Facebook user account or change your Facebook privacy settings at

Asset Transfer

We will disclose your personal information to a potential buyer or other successor for the purpose of considering or concluding a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us is among the assets transferred.


We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Website or Services, you are responsible for keeping this password confidential. You should not share your password with anyone. You must prevent unauthorized access to your account and personal information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account. The information you share in public areas on social media platforms may be viewed by other Users. We'll never email you to ask for your password or other account information. If you receive such an email, please send it to us so we can investigate.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do use security measures designed to protect your personal information, we cannot guarantee the security of your personal information transmitted to us or which we obtain. Any transmission of personal information is at your own risk. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. We are not responsible for circumvention of any privacy settings or security measures contained on the Website or used with our Services.

Children's Privacy

As noted in the Terms, we do not knowingly collect, solicit or maintain personal information from minors as defined under applicable law or knowingly allow such persons to register for our Services. If you are a minor, please do not send any personal information about yourself (such as your name, address, telephone number, or email address) to us. In the event that we learn that we have collected personal information from a minor without verification of parental consent, we will use commercially reasonable efforts to delete that information from our database. Please contact us at [email protected] if you believe we have information from or about a minor.

Changes to our Privacy Policy

We're constantly working to improve our Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes by placing a notice on our Website, as part of the Services, or otherwise in accordance with applicable law.

Accessing and Changing Your Information

Through your account settings, you may access, and, in some cases, edit or delete the following information you've provided to us: name and password, email address, location, user profile information, including any content you have uploaded to the Services.

The information that you can view, update, and delete may change as the Services change. If you have any questions about viewing or updating information we have on file about you, please contact us at [email protected].

We may send you notifications of activity on the Services to the email address you give us, in accordance with any applicable privacy settings. We may use your email address to send you other messages or content, such as, but not limited to, newsletters, additions or changes to features of the Services, or special offers. If you do not want to receive such email messages, you may opt out by emailing us your request [email protected]. Opting out may prevent you from receiving email messages regarding updates, improvements, special features, announcements, or offers. You may not opt out of Services-related emails..

Retention of Your Information

You may be able to add, update, or delete information as explained above. You may request deletion of your account by emailing us at [email protected].

Following termination or deactivation of your account, we may retain your profile information. Following termination or deactivation of your account, we may retain your personal information and other data, but will maintain it as confidential according to this Privacy Policy and as required by applicable law. We have the right to delete all of your personal information and other data after termination of your account without notice to you

California Consumer Privacy Notice

California residents, please click here ( for additional information about your California privacy rights.

Virginia Consumer Privacy Notice

We may disclose personal information in a way that is considered to be for targeted advertising. You can request to opt out of the sharing of your personal information in this manner by contacting us via email to [email protected]We collect various categories of personal information when you use the Website, App, or our Services. A detailed description of the personal information we collect, how we use it, and the third parties with whom we share personal information can be found herein. If you are a resident of Virginia, starting January 1, 2023 you have the right to (1) request the categories and specific pieces of personal information we have collected about you; (2) request to correct inaccuracies in your personal information; (3) request deletion of your personal information; and (4) obtain a copy of your personal information in a portable format. To exercise your rights, or appeal the denial of a request, you may contact us via email at [email protected] or write to us at the address found below in the “Contact Us” section.

Nevada Consumer Privacy Notice

Nevada law allows customers to "opt out" of the sale of certain personal information, called "covered information." At FirstKey Homes, we do not sell covered information as defined in the law, and we have no plans to change that practice.

If you want to be notified if we do change that practice, please send your name and email address to [email protected]. We'll contact you if there are any changes and you can complete your opt out at that time. If your email address changes at any point, you will need to send your new email address to us at [email protected].

Illinois, Texas, Washington Biometric Privacy Notice

This Biometric Privacy Notice defines our policy and procedures for the collection, use, safeguarding, storage, retention, and destruction of biometric data, which includes "biometric information" and "biometric identifiers" as defined under applicable laws (collectively, "Biometric Data")collected by us and our Service Providers. We use biometric identification systems to detect and prevent fraud in our application process, and as a result, biometric data is only disclosed to and stored with trusted Service Provider who provide secuirty, authentication, and fraud-prevention services to us. Our policy is to protect and store biometric data in a manner that is the same as or exceeds the standards we follow in maintaining other confidential and sensitive information. We only collect biometric data with prior written consent. We will not sell, lease, trade, or otherwise profit from an individual’s biometric data. We will not disclose biometric data unless (a) consent is obtained, (b) disclosure is required by law, or (c) disclosure is required by a subpoena. We will permanently destroy all biometric data within a reasonable time, and in no event will we retain biometric data for longer than thirty (30) days.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please email us at [email protected]

You may also write to us at:

FirstKey Homes

1850 Parkway Place. Suite 900

Marietta, GA 30067

Attn: Legal Department - Privacy Team