FIRSTKEY HOMES, LLC
Last Updated: February 6, 2023
Although we do use security measures designed to protect your personal information, we cannot guarantee the security of your personal information. Any transmission of personal information is at your own risk. More at Security below.
Our Website, App and Services are intended for use by adults and registrants must be of the age of majority in their jurisdiction in order to use them. FirstKey's policies and practices regarding children's personal information, children's and minors' privacy rights, and notice to parents of these rights, are explained at Children's Privacy below.
Through your account settings, you may access, and, in some cases, edit or delete information you've provided to us. Learn more at Accessing and Changing Your Information below.
California residents, have certian additional privacy rights detailed in our California Consumer Privacy Notice. please click here.
Virgina residents, have certian additional privacy rights detailed in our Virginia Consumer Privacy Notice. please click here.
Nevada residents have certain additional privacy rights detailed in our Nevada Consumer Privacy Notice.
Our Illinois Biometric Privacy notice is available here.
We may also collect personal information from you through means other than our Website. This may include offline collection, such as when you submit a paper application to rent a home, make a rent payment by check, or call or visit our office. It may also include emails that you send to us separate from our Website.
We gather various types of personal information from our Users, as explained in more detail below, and we use this personal information to provide you with our Services, including to personalize and improve our Services, to allow you to set up a user account and profile, to contact you and allow other Users to contact you, to fulfill your requests for certain products and services, to provide and improve the Services, and to analyze how you use the Services. In certain cases, we may also share your personal information with third parties as described below.
We are not responsible for the practices of third-party sites linked from the Services, and before interacting with any of these sites you are advised to review their rules and policies before providing them with any private information.
We collect this information:
The information we collect on or through our Website may include:
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
These are the types of information we collect from you and who we may share that information with as you navigate through the resident journey:
|Resident Journey||Data we collect||Partners who may see your information|
|Prospective Resident searches online or calls our Call Center||IP address, caller ID, home interests, voice recording of call, interactions with the Website and ads||Online analytics and advertising providers, call center services, internet listing service, self-guided tour providers|
|Prospective Resident submits a contact form.||Name, email, postal address, phone number||Online analytics and advertising providers, call center, pre-qualification providers|
|Prospective Resident schedules tours of our homes.||Phone number, name, email, move-in date, pets, monthly income, housing debt, evictions history, bankruptcy history, criminal history, government-issued photo ID, real-time photograph, credit card info||Call center, self-guided tour providers, payment processors, online analytics and advertising providers|
|Prospective Resident submits an application and becomes an Applicant.||Name, email, postal address, phone number, credit card info, SSN, home interests, credit history, rental history, criminal history, government-issued photo ID, real-time photograph, biometric identification data, income and debt.||Self-guided tour providers, call center, ERP system, internet listing service, credit check providers, identity verification service provider|
|Applicant submits identification and financial documents||Income and employment info, driver's license number, passport number (or other government-issued ID), real-time facial image for biometric ID verification||Self-guided tour, call center, ERP system, internet listing service, credit check providers. identity verification service provider|
|Applicant signs lease, pays deposit, and becomes a Resident.||Names and ages of residents, renter's insurance policy, financial info, pets, gender, phone number, SSN, market location, date of birth||ERP system, call center, utilities company, insurance company, rent payment company, payment processors, lawn care company, OFAC search provider, loyalty program provider; at user's election: furniture company, appliance company or other partners|
|Resident moves into home||Move-in condition of home, satisfaction survey response, date of move-in||Call center, resident portal provider, survey provider|
|Resident submits service request.||Name, service request info, availability, satisfaction survey response||Resident portal, maintenance vendors, survey provider, call center|
|Resident receives renewal notice/offers. Resident accepts and signs another lease.||Name, email, postal address, phone number, financial/transaction info.||Call center, resident portal, rent payment company, payment processors|
|Resident moves out of home||Forwarding address||Call center, resident portal|
We use information that we collect about you or that you provide to us, including any personal information:
In any other way we may describe when you provide the information.
We may share your personal information with third parties for the purpose of providing or improving the Services to you. We may share your Personal Information with third party service providers ("Service Providers") who perform services on our behalf or on behalf of the owner of one of our properties. This includes, without limitation, Service Providers which send communications, process payments, analyze data, assist with utility billing or renter's insurance, provide credit checks, resident screening, or collection services, provide marketing assistance, or create, host and/or provide customer service on our behalf. These Service Providers may have access to personal information in order to provide these services to us or on our behalf. If we do this, such Service Providers use of your personal information will be bound by obligations of confidentiality.
We may disclose your personal information to third parties who may contact you with information and advertisements for their products and services.
From time to time, we may run contests, special offers, or other events or activities ("Events") on the Service together with a third-party partner. If you provide information to such third parties, you give them permission to use it for the purpose of that Event and any other use to which you consent. We cannot control third parties' use of your information.
We integrate social media application program interfaces or plug-ins (Plug-ins) from social networks, including Facebook, Google+, LinkedIn, Xing, Twitter, Instagram, Tumblr, Pinterest and/or possibly other companies, into the Website. In order to register as a user with us, you may have the option to sign in using your Facebook or other social media site (SMS) login.
For example, when you visit our Website or platform, the plugin creates a direct connection between your browser and the Facebook server. This allows Facebook to receive information about your visit to our Website or platform with your IP address. If you click the Facebook “Like” button while you are logged on to your Facebook account, you can link the contents of our Website or platform to your Facebook profile. This allows Facebook to assign your visit to our Website or platform to your user account. Please note that as provider of the Website or platform, we receive no notification about the contents of the transmitted data or their use by Facebook. If you do not want Facebook to assign your visit to our Website or platform to your Facebook user account, please log out of your Facebook user account.https://www.facebook.com/help/325807937506242.
We integrate social media application program interfaces or plug-ins (Plug-ins) from social networks, including Facebook, Twitter, Instagram, and YouTube, into the Website. In order to register as a user with us, you may have the option to sign in using your social media account login.
For example, when you interact with the Facebook plugin on our Website, it creates a direct connection between your browser and the Facebook server. This allows Facebook to receive information about your visit to our Website. If you click the Facebook “Like” button while you are logged on to your Facebook account, you can link the contents of our Website or platform to your Facebook profile. This allows Facebook to assign your visit to our Website or platform to your user account. If you do not want Facebook to assign your visit to our Website or platform to your Facebook user account, please log out of your Facebook user account or change your Facebook privacy settings at https://www.facebook.com/help/325807937506242.
We will disclose your personal information to a potential buyer or other successor for the purpose of considering or concluding a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us is among the assets transferred.
We will provide personal information to third parties where required to do so by law, court order, legal process, or subpoena, including to respond to any government or regulatory request, or if we believe that such action is necessary to (a) conform to the law, comply with legal process served on us or our affiliates or partners, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms (including for billing and collection purposes), take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our site; and (c) to exercise or protect the rights, property, or personal safety of us, our Users or others.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Website or Services, you are responsible for keeping this password confidential. You should not share your password with anyone. You must prevent unauthorized access to your account and personal information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account. The information you share in public areas on social media platforms may be viewed by other Users. We'll never email you to ask for your password or other account information. If you receive such an email, please send it to us so we can investigate.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do use security measures designed to protect your personal information, we cannot guarantee the security of your personal information transmitted to us or which we obtain. Any transmission of personal information is at your own risk. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. We are not responsible for circumvention of any privacy settings or security measures contained on the Website or used with our Services.
As noted in the Terms, we do not knowingly collect, solicit or maintain personal information from minors as defined under applicable law or knowingly allow such persons to register for our Services. If you are a minor, please do not send any personal information about yourself (such as your name, address, telephone number, or email address) to us. In the event that we learn that we have collected personal information from a minor without verification of parental consent, we will use commercially reasonable efforts to delete that information from our database. Please contact us at [email protected] if you believe we have information from or about a minor.
Through your account settings, you may access, and, in some cases, edit or delete the following information you've provided to us: name and password, email address, location, user profile information, including any content you have uploaded to the Services.
The information that you can view, update, and delete may change as the Services change. If you have any questions about viewing or updating information we have on file about you, please contact us at [email protected].
We may send you notifications of activity on the Services to the email address you give us, in accordance with any applicable privacy settings. We may use your email address to send you other messages or content, such as, but not limited to, newsletters, additions or changes to features of the Services, or special offers. If you do not want to receive such email messages, you may opt out by emailing us your request [email protected]. Opting out may prevent you from receiving email messages regarding updates, improvements, special features, announcements, or offers. You may not opt out of Services-related emails..
You may be able to add, update, or delete information as explained above. You may request deletion of your account by emailing us at [email protected].
California residents, please click here (https://www.firstkeyhomes.com/legal/ccpa-privacy-policy) for additional information about your California privacy rights.
We may disclose personal information in a way that is considered to be for targeted advertising. You can request to opt out of the sharing of your personal information in this manner by contacting us via email to [email protected]. We collect various categories of personal information when you use the Website, App, or our Services. A detailed description of the personal information we collect, how we use it, and the third parties with whom we share personal information can be found herein. If you are a resident of Virginia, starting January 1, 2023 you have the right to (1) request the categories and specific pieces of personal information we have collected about you; (2) request to correct inaccuracies in your personal information; (3) request deletion of your personal information; and (4) obtain a copy of your personal information in a portable format. To exercise your rights, or appeal the denial of a request, you may contact us via email at [email protected] or write to us at the address found below in the “Contact Us” section.
Nevada law allows customers to "opt out" of the sale of certain personal information, called "covered information." At FirstKey Homes, we do not sell covered information as defined in the law, and we have no plans to change that practice.
If you want to be notified if we do change that practice, please send your name and email address to [email protected]. We'll contact you if there are any changes and you can complete your opt out at that time. If your email address changes at any point, you will need to send your new email address to us at [email protected].
This Biometric Privacy Notice defines our policy and procedures for the collection, use, safeguarding, storage, retention, and destruction of biometric data, which includes "biometric information" and "biometric identifiers" as defined under applicable laws (collectively, "Biometric Data")collected by us and our Service Providers. We use biometric identification systems to detect and prevent fraud in our application process, and as a result, biometric data is only disclosed to and stored with trusted Service Provider who provide secuirty, authentication, and fraud-prevention services to us. Our policy is to protect and store biometric data in a manner that is the same as or exceeds the standards we follow in maintaining other confidential and sensitive information. We only collect biometric data with prior written consent. We will not sell, lease, trade, or otherwise profit from an individual’s biometric data. We will not disclose biometric data unless (a) consent is obtained, (b) disclosure is required by law, or (c) disclosure is required by a subpoena. We will permanently destroy all biometric data within a reasonable time, and in no event will we retain biometric data for longer than thirty (30) days.
You may also write to us at:
1850 Parkway Place. Suite 900
Marietta, GA 30067
Attn: Legal Department - Privacy Team