“FirstKey Homes Loyalty Program” (“Program”) means the incentive program designed by FirstKey Homes to reward Residents for defined Resident activities. Participation in the FirstKey Homes Loyalty Program is conditioned on Resident’s agreement and continued compliance with the following FirstKey Homes specific program requirements and remaining in good standing with FirstKey Homes (by way of example, being current with rent payments).
“Resident” means an individual over the age of eighteen who is the primary Resident of the property, meaning Resident’s name appears first on the lease for a Qualifying Property as the primary Resident, and who is in good standing with FirstKey Homes (by way of example, being current with rent obligations). Any individual who would otherwise meet the criteria to be a Resident may be ineligible to participate in FirstKey Homes’s Loyalty Program at its sole discretion. For the avoidance of doubt, not all tenants or occupants may participate in the Program; only the primary Resident is eligible.
“FirstKey Homes Rewards” is the name of the Resident loyalty Program offered by FirstKey Homes to primary Residents.
“Loyalty Account” means an individual online loyalty account for the primary Resident of a Qualifying Property.
“Qualifying Property” means any property with a current primary Resident occupying with a valid lease.
“Pay Rent on Time” means resident status is current and rent is paid between the first of the month and by the due date by 11:59 p.m. corporate time before the 6th day of a given charge period.
“Pay Rent Early” or “Early Rent Payments” mean rent is paid anytime between posting date up to the due date on 1st of the month.
“Transition from MTM” or “Renew from Month to Month” means the primary Resident is on a Month to Month (MTM) status, and then primary Resident executes a new lease to continue residency in the same property for a longer term.
“Renewal” means the primary Resident executes a new lease on the current property to continue residency in the same property during the renewal period. This does NOT include a Transition from MTM.
“Resident Move-in Orientation (virtual)” means satisfactorily completing the online educational session that is offered to new Residents upon move-in, as determined by FKH in its sole discretion.
“Focus Group Participation” or “Participation in Focus Group” means satisfactorily attending and engaging in the in-person or virtual focus group offered to Residents by the Marketing team, as determined by FKH in its sole discretion.
“Enrollment” means when the primary Resident registers with an email address and registration information into the Program.
“Social Media Connection” means primary Resident connects specific social media accounts, as displayed on the online resident portal, to their Loyalty Program accounts.
“Social Media Participation” means Residents who have linked their qualifying social media accounts through Social Media Connection may use predetermined hashtags, as displayed on the online resident portal, once per month to accrue points. Residents can locate the hashtags within the Rewards Dashboard on the “Earn” tab. Only the hashtags listed on this dashboard are eligible for points. The user’s profile must be public in order for points to be able to be processed.